Bangkok, December 16, 2013 — TaylorMade-Adidas Golf has become the fifth major sponsor of Asia’s largest amateur event for club golfers, to be held in Hua Hin, Thailand next June.

The Centara World Masters Golf Championship – from 15 to 21 June, 2014 – is expected to attract 600 amateur golfers from around the world who will come to the region named in November as Golf Destination of the Year for Asia and Australasia.

Title sponsor Centara Hotels and Resorts has been joined by Thai Beverage, Thai Airways, Coca-Cola (Thailand) and now TaylorMade-Adidas Golf in supporting the event.

Prizes valued at more than $US70,000 will be on offer for participants who will play in 15 different age and handicap divisions. The event is open to all club golfers (men and women) over 35 years of age with a verified handicap. It is based on the highly successful Mitsubishi Masters tournament that has been held on the Gold Coast, Australia, for the past 18 years.

Organiser, Peter McCarthy, the principal of Go Golfing in Australia, says the entry of TaylorMade-Adidas Golf as a major sponsor is a great endorsement for the tournament.

“TaylorMade and Adidas are brands synonymous with excellence in sporting equipment and apparel and so we are delighted to welcome the company as a sponsor,” he said.

“We now have leading brands in their respective fields involved in the event – Centara Hotels and Resorts, the leading hotel brand in Thailand; Thai Beverage, the brewer of Chang beer; Thai Airways, the kingdom’s respected national carrier; and Coca-Cola, the world’s leading soft drink producer.

“In addition, the Centara World Masters is backed by the Tourism Authority of Thailand and we have signed D’ablo Sportswear, a local Thai apparel producer, to supply official tournament shirts for participants and staff.”

The event will be played at four courses in Hua Hin – Black Mountain, Banyan, Majestic Creek and Imperial Lake View. In November, Hua Hin was named Golf Destination of the Year for Asia and Australasia at the International Association of Golf Tourism Operators’ convention, held in Spain.

Black Mountain has been named best golf course in Thailand for each of the past three years at the Asia Pacific Golf Summit, as well as best championship course in Asia in 2011. It is the only course in Thailand to have been included (in 2012) in the US Golf Digest list of the Best 100 Courses Outside the United States. In January, 2014 it will host an Asian Tour event, the King’s Cup, which is being held for the fourth time after being introduced to the tour schedule in 2009.

Meanwhile, Banyan’s clubhouse has been voted best in Thailand for the past two years and was named best new course in Asia Pacific in 2010.

Accommodation for the Centara World Masters will be at the Centara Grand Beach Resort and Banyan Resort, Hua Hin. Centara Hotels and Resorts has 20 properties in major tourism centres of Thailand including Bangkok, Hua Hin, Pattaya, Phuket, Krabi and Chiangmai.

Lively social and entertainment events are scheduled for each night of the tournament, headlined by international acts at the welcome and farewell celebrations. Thailand’s biggest 19th hole will be staged each night at stunning rooftop, beach, and poolside settings.

Packages are now available, with a $100 discount for bookings made by December 31. Pre and post golf and sightseeing tours in Thailand can also be booked.

The Centara World Masters is being organised in collaboration with Asia’s leading dedicated inbound golf tourism operator, Golfasian.

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Paul Myers
Asian Travel Media
+66 84 125 1894